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INFLUENCER CONTENT
High-impact influencer content that builds lasting brand equity. Whether you're launching a new product, entering fresh markets, or scaling visibility for funding, we connect you with the right voices, at the right time, to accelerate real outcomes.
Group42 has an exclusive network of influencers with fantastic connections to management and campaign building experience. We understand the nuances of modern creator partnerships - how tone, audience fit, and timing affect not just reach, but relevance. We don’t chase short-term virality. We build influence that compounds.
Our approach influencer content is not plug-and-play. It’s tailored to your brand’s goals and growth phase. Whether your audience is highly niche or consumer-facing at scale, we deliver creative, conversion-ready content that makes sense - for them, for you and for the platform.
We identify creators who genuinely align with your brand values, tone and objectives - because reach without relevance is noise. We manage talent negotiations, briefing and delivery to ensure a smooth process with clear ROI.
CAMPAIGN MANAGEMENT
From planning and content briefing to approvals and reporting, we manage end-to-end delivery. This includes multi-platform content plans across platforms - customised to suit different audience behaviours and brand objectives.
UGC & OWNED USE LICENSING
Trust Group42 to secure and structure usage rights so that influencer assets can work harder - across your site, ads, email and organic channels. This allows your influencer marketing content to perform well beyond the 'single post' window.
PERFORMANCE REPORTING
Our reporting doesn’t stop at vanity metrics. We track performance against commercial goals - traffic, conversions, and CPM - so you get a clear view of what’s working and why. If needed, we adapt in real-time and pivot towards performance.
INTERGRATED CAMPAIGNS
Our reporting doesn’t stop at vanity metrics. We track performance against commercial goals - traffic, conversions, and CPM - so you get a clear view of what’s working and why. If needed, we adapt in real-time and pivot towards performance.
Influence is only powerful when it’s precise. At Group42, we use data, instinct and real industry access to shape influencer content that accelerates trust, visibility, and sales. Whether you’re entering a new vertical or tightening your positioning, we’ll help you show up in the right feeds, with the right story.
GET IN TOUCH
New York
875 Washington Street
New York
NY 10014
