How Group42 Positioned Mamedica as the UK’s Leading Medical Cannabis Clinic Through PR, Creative and Content Strategy

Over the past two years in Group42’s partnership with Mamedica, the UK’s fastest-growing private medical cannabis clinic, we’ve delivered a results-driven PR, creative, and content strategy that has repositioned the brand as a credible, clinical and culturally relevant force in British healthcare.

Through an integrated campaign blending public relations, social media growth, digital storytelling and video production, we’ve helped Mamedica drive awareness, reshape public perception, and lead the national conversation around medical cannabis.

Breaking Through the Noise with Strategic PR

Our PR team crafted a targeted media relations strategy to elevate Mamedica’s profile across mainstream press, healthcare trade media, and broadcast platforms. In just one year, we secured:

• 100+ pieces of tier-one national media coverage, including features in Yahoo! News, The Sun, TalkTV, GB News, and Metro

• Widespread trade and healthcare press coverage, boosting B2B credibility and trust

• CEO Jon Robson established as a thought leader through op-eds and interviews on topics ranging from AI in healthcare to patient advocacy

This consistent media presence not only generated visibility but positioned Mamedica as a trusted voice in an often-stigmatised industry.

The Power of Creative Content That Educates and Engages

At Group42, we believe effective content must be both strategic and emotive. Our creative team developed a comprehensive suite of branded video content that gave Mamedica a strong visual identity and a meaningful voice across all channels. This included:

• Vox pops to capture authentic public sentiment and drive organic reach

• Patient testimonials that humanised the impact of medical cannabis treatment

• Medical explainers to break down complex treatments into accessible content

• Large-scale branded stunts and campaigns to create cultural relevance and press opportunities

Each asset was purpose-built for social media optimisation, driving engagement, shares, and conversations across Instagram, LinkedIn, YouTube, and beyond.

Social Media Growth That Drives Community

Thanks to our platform-first approach and consistent content calendar, Mamedica is now the most-followed UK medical cannabis clinic on Instagram. Our strategy focused on:

• Crafting educational and stigma-busting social content

• Leveraging reels, infographics and testimonials for maximum reach

• Building a supportive community of patients, advocates, and healthcare professionals

The result? 530% growth in following, active engagement, and a social presence that converts interest into real-world impact.

Measurable Success, Tangible Impact

Our year-long campaign has delivered clear, measurable results:

• 100+ pieces of tier-one national press coverage

• Extensive trade media presence across healthcare, wellness and pharma

• The UK’s most-followed cannabis clinic on Instagram

• A full suite of bespoke video content tailored to social and PR

• Significant growth in patient applications and media interest

• Elevated brand recognition and clinical credibility

Mamedica is now a leader in its field - respected by patients, covered by press, and followed by thousands.

Looking for a PR and creative agency that builds brands with purpose? At Group42, we specialise in PR, content marketing, social media strategy, and full-service creative that moves the needle. Let's talk about how we can amplify your story.